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That’s about double what revenue was five years ago. “Our core philosophy has always been innovation,” says Schifino. “Our theme this year is ‘innovate or die.’” Innovation, specifically, has become a necessity in branding and marketing, where big and small players fight for the same work many times. “In our business the margins are compressing, and it’s getting more and more competitive,” says Lee. “But there are still plenty of opportunities for smart agencies like ours to do very well — as long as you keep pushing the envelope.” To that point, for starters, the firm’s founders and employees are constantly getting educated on what’s new and changing in their field. Lunch-and-learns are frequent in their office. “And we support and pay for anyone who wants to do anything online to learn in their professional capabilities,” says Lee. “If [our employees] aren’t continually innovating in their own careers and in what they’re learning, they’re not going to advance in our field of advertising.” Building custom solutions for each client has created confidence in the firm’s abilities and plenty of repeat business. Schifino Lee takes clients’ specific goals and creates a plan to meet them.

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