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It also shares inventory with fashion site Magaseek. For now, Zozotown is "totally sweeping the board," said Yuki Ando, general manager of web business at Sanyo Shokai Ltd, the fashion company behind lines such as Mackintosh Philosophy. Zozotown is operated by Zozo, officially called Start Today Co Ltd. The website set itself apart in its early days with a clean, uncluttered design and a slice of "Ura-Hara" style - the modish fashion of the backstreets that line the trend-setting Harajuku

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